Showmans Show – UK – Outdoor Event Products

The Showman’s Show 2026 will be held on October 21–22 at Newbury Showground, Berkshire, UK, showcasing the latest in outdoor event products and services.

Here’s a full breakdown of what to expect:

📍 Event Overview

• Name: The Showman’s Show 2026
• Dates: Wednesday, October 21 – Thursday, October 22, 2026
• Venue: Newbury Showground, Berkshire, United Kingdom
• Organizer: Lance Show & Publications Limited

🎪 What It’s About

The Showman’s Show is the UK’s original and most comprehensive exhibition for the festival, outdoor, and special event industry. It’s a must-attend for professionals involved in:

• Festivals
• Fairs and carnivals
• Corporate outdoor events
• Weddings and private functions
• Sporting events
• Experiential marketing

🔍 Highlights

• 300+ Exhibitors: Featuring suppliers of marquees, staging, lighting, AV, catering, sanitation, signage, and more.
• 4,000+ Attendees: From event organizers to production companies and venue managers.
• Live Demonstrations: See outdoor structures, vehicles, and tech in action.
• Sustainability Focus: Innovations in eco-friendly infrastructure and waste management.

🎯 Why Attend?

• Discover: Cutting-edge products and services tailored for outdoor events.
• Network: Meet industry peers, suppliers, and innovators.
• Learn: Stay ahead of trends in event production, safety, and logistics.