Surf Expo 2026 – USA

Surf Expo 2026 will be held twice in Orlando, Florida: January 7–9 and September 16–18 at the Orange County Convention Center. It’s the leading tradeshow for the global watersports and coastal lifestyle industries.

🏄 Event Overview

• 📅 January Edition: Wednesday, January 7 – Friday, January 9, 2026
• 📅 September Edition: Wednesday, September 16 – Friday, September 18, 2026
• 📍 Location: Orange County Convention Center, Orlando, FL

🌊 What Is Surf Expo?

Surf Expo is the largest and longest-running watersports and beach lifestyle tradeshow in the U.S., connecting retailers with brands across surf, swim, resort, boutique, and outdoor categories.

🛍️ What to Expect

• Hundreds of Exhibitors: Showcasing apparel, gear, accessories, and hard goods from top and emerging brands.
• Product Launches: Many companies debut new collections and innovations for the upcoming seasons.
• Fashion Shows & Learning Labs: Live runway events and educational sessions on retail trends, sustainability, and merchandising.
• Networking Events: Industry parties, awards ceremonies, and meetups to foster connections and collaboration.
• Global Reach: Attendees and exhibitors from across the U.S. and international markets.

🧭 Why Attend?

• Retailers: Discover new products, place orders, and stay ahead of seasonal trends.
• Brands: Expand visibility, meet buyers, and build relationships.
• Media & Influencers: Capture content, explore trends, and connect with creators.